We specialise in crafting custom-made, captivating videos that elevate your brand visibility and foster authentic connections with your desired audience.
An effective strategy is the crucial determining factor that sets apart visually stunning videos from visually stunning videos that not only captivate but also drive valuable leads. Our meticulously crafted brand videos are designed to not only highlight the unique narrative and character of your company but also to unleash their full potential in generating meaningful leads that can significantly impact your business growth and success.
Brand videos also referred to as native video advertising, are a form of video marketing that aims to establish a profound emotional bond between the viewer and the brand. Unlike traditional advertisements, the primary purpose of releasing a branded video is to enhance the brand’s image rather than solely generating sales.
By discussing relatable topics that resonate with the audience on an emotional level, brand videos subtly incorporate the brand into the overarching narrative. In most cases, the company’s brand is only revealed towards the conclusion of the video.
Branded content videos are available in various forms and formats. If a platform supports video content, it can most likely be used to produce and release branded videos. These include cartoon-style explainer videos, infographics, motion graphics, animations, and more.
If your brand video is live and accessible, it has the potential to provide ongoing benefits for an extended period of time. These are just a few benefits you’ll gain:
Google is a powerhouse in the online search industry, and brand videos can greatly improve your ranking on the platform. When potential customers come looking for businesses like yours, they’ll be directed to your branded video instead of competitors. This means more leads and an increased return on investment (ROI).
Brand videos provide valuable insights into your target audience’s preferences and perceptions of your product or service. By analysing these videos, you can gain a deeper understanding of what aspects resonate the most with your audience. Additionally, brand video engagement data allows you to track and assess the influence of your marketing strategies over time.
We have all listened to the saying, "A picture is worth a thousand words", and it's true that a video can capture even more. Through our brand video production, we use this principle to effectively condense and convey your brand message.
Rather than struggling to articulate your brand through written content that may fall short, allow us to collaborate and leverage the power of video to effectively and succinctly communicate your message.
Brand videos primarily aim to generate brand awareness rather than directly encouraging sales. These videos typically feature a logo or link at the start or end but do not actively promote or mention specific products. As a branded video, the main objective is to establish and strengthen the brand identity without overtly pushing for sales.
Branded content videos harness the incredible power of storytelling, weaving narratives that resonate deeply with viewers and evoke profound emotional reactions. By adopting a narrative approach, this form of marketing captivates and engages the audience, immersing them in compelling stories that leave a lasting impression. Branded content videos use storytelling techniques to create a memorable and impactful experience, forming a strong connection between brands and their audience.
In the realm of online media, branded content videos are specifically created and tailored for placement on various platforms. However, these videos, often exceeding 3 minutes in length, are not optimised for traditional ad placement. Instead, they are strategically placed on websites, apps, social media channels, and any other mediums deemed suitable for effectively sharing them with the intended audience.
We understand that having the right video production partner is essential for your brand story to shine through. With our cost-effective and custom video production packages, you can explore various options available that are tailored to suit all budgets and needs. We craft videos that encompass your unique vision while staying within
Our Brand Video service empowers you to become the storyteller, imbuing life into your brand’s narrative. With our creative and cutting-edge video production solutions, we ensure that your message is heard loud and clear. Our team of trained professionals at Explainer Videos will work with you to make videos that portray your company’s essence in the most visually appealing way possible.
Brand videos serve various purposes for businesses. They provide a comprehensive overview of the brand, product, or service value. These videos captivate audiences through compelling storytelling, introduce new offerings, and showcase rebrands. They simplify complex concepts, making them easily understandable. Brand videos also add a human touch to the brand and support sales and marketing campaigns, among other benefits.
The length of your video will mostly rely on the type of content and information you’d like to communicate. While videos can vary in length, it is generally recommended for most business brand videos to be under 3 minutes. Shorter videos tend to have a greater impact as they are easier for viewers to comprehend quickly while also keeping their attention.
When searching for a video production company, find one that understands your goals and creates captivating visuals and animations to engage your target audience. Ensure they have experience crafting videos that meet necessary requirements, like resolution and format for your desired platform. Also, check their track record of successful projects and timely delivery.